Search Engine Optimization
If Google can’t find you, neither will customers
Did you know that 75% of people never scroll past the first page of Google search results? And that more than 60% of all clicks go to the top three positions? If you’re not ranking well for the right keywords, you’re losing business.
At Design & Promote, we are Search Engine Optimization experts. We have the skills, the expertise and the resources to create a customized SEO campaign for your website that will allow you to dominate the search engines, draw more visitors to your website, and convert those visitors into sales.
We partner with our clients to provide expertly crafted SEO campaigns based upon extensive keyword & competitor analysis, search trends, and search volumes for our clients’ specific industry and desired target audience.
The crux of SEO is based around developing your website to fit the most relevant visitors and targets for your products and services. Researching how your core audiences or prospects would find you, an SEO expert will canvas your web site to get a clear picture on how your customers are searching giving us a better understanding of how to market and optimize your site. With that research as well we can better help in getting the search engine spiders to notice and index your site, which will in turn better your position.
Researching and analyzing data will help us drive traffic to your site and find where your marketing dollars are bringing in the best ROI. These findings will clearly determine the best and most relevant avenues in your marketing plan and budgets.
As the campaign moves forward, we revisit our research periodically to ensure that the search volume remains high. We also monitor your traffic to ensure that visitors who are finding you for said keywords are the proper audience and are not bouncing off your page right away.
Implementing your keywords on the proper pages is a key element in SEO. Sometimes, the proper title tag may be all it takes to push that page to the top of search engines. We take the time to analyze your site and place the proper titles, keywords, and descriptions across all your pages. We also go through your images and place the proper alternate image tags and descriptions on all your pages.
By having the right keywords on the right pages, we can make sure that your customers are finding the information that they are looking for right away, thus reducing high bounce rates, and leading to more conversions site-wide.
Back Link Building
Backlinks are a powerful component of website search optimization and having a strategy to build them can make you even more successful in the search engines.
A backlink is a link to your website that appears on another website. The more people and sites who backlink to your website, the better it is for your search engine ranking. That’s because to Google, having a backlink to your website counts as a “vote” to say that your website is important to others. Backlinks also drive more traffic to your website to help with your Google ranking. Therefore, building backlinks can be a positive SEO strategy for any website.
Content is King.
Here at Design & Promote, our approach to content is two-fold. First and foremost, we believe in creating engaging, readable content that rouses human interest. We believe that generating quality, original copy based on each client’s individual needs is a must to ensure that, no matter what the latest algorithm fad, we are poised to grab the reader’s attention quickly, before they have a chance to move on to a competitor’s site. By keeping a steady focus on copy written for human eyes, we’ve found that our marketing initiatives are ready to continue to deliver results regardless of what computer-based rules and regulations dictate.
Additionally, we recognize that having quality content is only the first step in successfully helping our clients dominate browser searches. In order to truly capitalize on everything that online marketing has to offer, we have to be ready to distribute pieces in various formats throughout multiple forums. When working with us, our clients have access to a diverse range of copy options to choose from. Blogs, social media posts, press releases, articles and more; Design & Promote offers our partners an ideal way to select the types of content that will work best for their specific consumer niche.
Once your SEO campaign is underway, we don’t stop at just doing the work. We monitor our results using several different web analytics programs. We want to make sure that your clients are finding you for the right keywords and clicking through to contact you as opposed to bouncing off your site right away. Every week, we take a look at what pages your visitors are clicking on, what keywords they are finding you for, and how long they are staying on your page.
Using this information, we modify your campaign, or suggest design changes in order to convert more clients. We set goals for you and work with you to help you achieve them.